In today’s busy world, attention is its own form of currency, and sometimes a single medium just doesn’t catch the attention of drifting digital eyes. The average online attention span is just eight seconds, an incredibly short amount of time for a brand to make an effective impression. One solution that’s taken the business world by storm is brand explanation videos, as they are a varied, digestible form of content that effectively hooks an audience’s attention quickly and keeps it there with quality information. A well-made brand video can educate an audience, tell a unique story, and so much more—all in an aesthetically pleasing manner that retains the audience’s attention.
To fully understand the value of a brand explanation video, it’s helpful to start with the basics of why quality content matters in the first place.
Quality Content Creates a Real Connection
The best way to stand out from the herd online is not to imitate your competitors, but to find your unique angle and lean into authenticity. Audiences are inundated with information and the average American sees anywhere between 4,000-10,000 ads per day.
With so much exposure, most fail to make any kind of lasting impression, let alone a positive one. The mental associations brand explanation videos create stay in their audience’s minds long after the one to three-minute runtime and affect their overall perception of a brand’s value.
Quality content creates connections between business and their audience like nothing else, and brand explanation videos are a format that’s proven to make an impact.
Define Yourself And Shine
- What is your brand’s story?
The modern consumer isn’t content with just knowing about the product they are purchasing, they want to know where it came from, who made it, and why it matters. This isn’t just empty curiosity either, as studies show consumers are 55%more likely to make a purchase and support brands with a story that they love.
In a brand explanation video, businesses can briefly cover their background story and convey company values to paint an honest portrayal of themselves to their audience.
- What value does your business bring to customers?
Whether it’s a product or service, customers trade their valuable time and money to find something that fixes an issue or enhances their life.
Explaining exactly what your business does—and why this matters—is essential to establish early once you have their attention. By the end of a brand explanation video, customers will shift from being educated about a brand’s value to being primed for a specific action.
- How are you different from competitors?
Those who choose to create brand explanation videos take an active role in laying out the current status of their industry, which establishes them as an authority compared to those who do not.
Acknowledging the current industry pain points displays that a brand has practical experience with common struggles. Outlining effective solutions goes a step further in showing how your brand functions, and the core value they bring to the table.
Standing out from competitors doesn’t mean dragging others down, but letting your brand’s unique value shine bright and clear.
Ask Yourself Some Serious SEO Questions
Search Engine Optimization (SEO for short) has never been more important, but most businesses have only a basic awareness of what it is. There are over 8.5 billion searches on Google, and the results are organized based on several factors.
In essence, if you want to rank high when people search for terms relevant to your business, then you need unique, creative content that contains and supports the relevant keywords.
- Have you identified brand keywords?
Brand videos with targeted meta keywords make for a powerful tool for any brand’s SEO strategy. By owning the right keywords, a business’ search engine rankings and organic traffic increase, which leads to attention and subsequent sales.
When coupled with meta descriptions that target a brand’s top priority keywords, brand explanation videos can help a business’ SEO ranking soar and garner attention from interested individuals near and far.
- What’s your brand SEO strategy?
If you don’t have a long-term SEO strategy in place yet, then one of the best places to start is with a brand explainer video.
One of the beautiful things about a brand explainer video is the flexibility of its use once made. Each page that uses the brand explanation video further increases SEO rankings while also furthering your public outreach.
The King of Digital Content – Brand Video👑
Over the past five years, video viewership has skyrocketed 249% and this trend shows no signs of slowing down. So how did video content get such an impressive crown? It’s simple. The two most immediate reasons for video content success are audience recall and SEO impact.
Illustrating a brand’s services and products visually gives content additional dimensions beyond just photos or words. Video impressions simply have more mental staying power.
Audiences who are actively seeking out a product or service, but don’t know what brand is best, often determine their choice via who ranks highly on search engines. Even a quality brand won’t get the opportunity to convert customers if its page is buried beneath competitors on key common search terms. When taken together, these effects build an effective bridge between businesses and consumers.
It’s a busy world out there and capturing—and keeping—an audience’s attention is the name of the game. Here are some quick and easy tips to help get you there with your very own brand explanation video:
- Be authentic and consistent with your messaging.
- Before customers get to know your brand, you need a clear, refined vision of it to present.
- Once you have the stage, make your time count!
- Explain early who you are, what you do, and why your services work!
- Set yourself up for long-term success with SEO optimization
- Set time aside to determine your brand’s top-targeted keywords and phrases
Businesses that utilize video content have increased from 60% to 81% over the past five years, and this rate is only expected to climb in time for good reason. Don’t get left in the digital dust when it comes to video content.
Interested in crafting an effective brand explanation video but not sure where to begin? Then contact us today, and our team will walk you through all the steps.
Digital marketing strategy is what we do at The Artist Evolution. For more tips and tricks of the trade, check out our blog here for additional advice.