Email marketing can be an extremely effective way to ensure you remain top of mind with consumers and build your brand recognition. As technology continues to evolve and people are inundated with emails daily, there is no doubt that utilizing an effective email marketing strategy is an essential component to remain relevant and successful. […]
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Why Acknowledging Customer Feedback and Reviews Matters for Your Digital Marketing Plan
Closing the Customer Feedback LoopDigital avenues of access between businesses and their customers are plentiful these days, and no matter what your business sells, customer feedback and reviews matter now more than ever. Making the most of these interactions is an essential part of any savvy digital marketing strategy, as two-thirds of online consumers say they reference […]
The Benefits of a Brand Explanation Video
In today’s busy world, attention is its own form of currency, and sometimes a single medium just doesn’t catch the attention of drifting digital eyes. The average online attention span is just eight seconds, an incredibly short amount of time for a brand to make an effective impression. One solution that’s taken the business world by […]
The Pros and Cons of Social Media Marketing
One of the most common complaints business owners make about social media marketing is that putting your business on the social media platform is that the platform is so…well…public. When you run a great marketing plan, you can go viral and gain followers as well as customers. If you mess up…everyone, including your competitors, will […]
Google Broad Core Update: What Website Owners Should Know
You may have heard of Google broad core updates and if you’re like a lot of website owners this can cause some anxiety and have you questioning whether your site’s SEO may be negatively impacted or it will stand the test of the oh-so-intimidating broad core update. So what is a broad core update? These […]
Dos and Don’ts to Remember When Creating a New Website
Whether you’re creating an all new website for your burgeoning business or launching a new website to revamp an established brand, it always feels like a daunting task. It’s virtually a blank slate and you need to decide how you would like to fill it, and with what. That’s why we want to take some […]
13 Ways to Improve Your Site’s SEO
Let’s face it. For many companies appearing high on the list of search engine appearances is make or break. Search engines, namely Google, can have a tremendous impact on brand awareness, industry influence and your bottomline. So, what does this mean? Search Engine Optimization, or SEO, should be a priority for most, if not all, […]
How to Choose the Right Marketing Company
Choosing a marketing partner may seem daunting. You need to understand your marketing goals, the needs of your company and select the agency best positioned to help you accomplish your objectives, usually within a set, predetermined budget. What company you choose, greatly depends on a series of factors, including: the media best suited to support your organizational message, the scope of your needs, your budget and whether you’re looking for a short-term solution or a long-term relationship.
Conversational Marketing
What is Conversational Marketing? Conversational Marketing is a particular method of inbound marketing that involves engaging with website visitors and converting leads through dialogues. Much of the time this involves automated processes that dialog with the visitor. What are the Goals of Conversational Marketing? The main goal of conversational marketing is to enhance the user […]
Digital Marketing Trends
Digital marketing is always changing. This is one of the reasons to hire a seasoned agency to help you navigate. Here are three major trends in digital marketing. The Importance of Content Marketing Content marketing allows you to build trust before engaging. This lets you have a warmed up and educated audience before you engage […]