Entries by admin

Why Video Marketing is the Future of Digital Advertising

In today’s fast-paced digital landscape, where consumers are bombarded with information from every angle, capturing their attention has become more challenging than ever for businesses. To stand out and engage your target audience effectively, you need a strategy that combines creativity and engagement. That’s where video marketing comes into play. In this blog post, we’ll […]

Preparing for Google Universal Analytics Last Goodbye

With all of the exciting changes that digital marketers have seen over the past few years, we now find ourselves facing yet another digital shakeup – Google Analytics is saying goodbye to its much-loved Universal Analytics system and beginning the switch over to the latest offering, Google Analytics 4. In this post, we at The […]

Using Email Marketing To Become ‘Top Of Mind’ To Consumers

Email marketing can be an extremely effective way to ensure you remain top of mind with consumers and build your brand recognition. As technology continues to evolve and people are inundated with emails daily, there is no doubt that utilizing an effective email marketing strategy is an essential component to remain relevant and successful.  […]

Why Acknowledging Customer Feedback and Reviews Matters for Your Digital Marketing Plan

Closing the Customer Feedback LoopDigital avenues of access between businesses and their customers are plentiful these days, and no matter what your business sells, customer feedback and reviews matter now more than ever.  Making the most of these interactions is an essential part of any savvy digital marketing strategy, as two-thirds of online consumers say they reference […]

The Benefits of a Brand Explanation Video

In today’s busy world, attention is its own form of currency, and sometimes a single medium just doesn’t catch the attention of drifting digital eyes. The average online attention span is just eight seconds, an incredibly short amount of time for a brand to make an effective impression. One solution that’s taken the business world by […]

The Pros and Cons of Social Media Marketing

One of the most common complaints business owners make about social media marketing is that putting your business on the social media platform is that the platform is so…well…public. When you run a great marketing plan, you can go viral and gain followers as well as customers. If you mess up…everyone, including your competitors, will […]

Google Broad Core Update: What Website Owners Should Know

You may have heard of Google broad core updates and if you’re like a lot of website owners this can cause some anxiety and have you questioning whether your site’s SEO may be negatively impacted or it will stand the test of the oh-so-intimidating broad core update.  So what is a broad core update? These […]

Dos and Don’ts to Remember When Creating a New Website

Whether you’re creating an all new website for your burgeoning business or launching a new website to revamp an established brand, it always feels like a daunting task. It’s virtually a blank slate and you need to decide how you would like to fill it, and with what.  That’s why we want to take some […]

13 Ways to Improve Your Site’s SEO

Let’s face it. For many companies appearing high on the list of search engine appearances is make or break. Search engines, namely Google, can have a tremendous impact on brand awareness, industry influence and your bottomline. So, what does this mean? Search Engine Optimization, or SEO, should be a priority for most, if not all, […]