Why Video Marketing is the Future of Digital Advertising

Why Video Marketing is the Future of Digital Advertising

In today’s fast-paced digital landscape, where consumers are bombarded with information from every angle, capturing their attention has become more challenging than ever for businesses. To stand out and engage your target audience effectively, you need a strategy that combines creativity and engagement. That’s where video marketing comes into play. In this blog post, we’ll explore why video marketing is the future of digital advertising and why businesses, like The Artist Evolution, should embrace it.

1. Visual Impact and Storytelling

Humans are visual creatures by nature. We process visual information much faster than text, making videos an ideal medium for storytelling. Video marketing allows you to convey your brand’s message, values, and unique selling points in a captivating and memorable way. You can use visuals, music, and narration to create an emotional connection with your audience, making them more likely to remember and share your content.

2. Increased Engagement

Videos have a higher engagement rate compared to other content types. Social media platforms like Facebook, Instagram, and TikTok prioritize video content in their algorithms. This means that when you incorporate videos into your digital advertising strategy, you’re more likely to reach a wider audience and generate more likes, shares, and comments, leading to increased brand visibility.

3. Better Conversions

Ultimately, the goal of any digital advertising campaign is to convert potential customers into paying ones. Video marketing has been shown to boost conversion rates significantly. Whether it’s a product demo, a customer testimonial, or an explainer video, videos can provide a better understanding of your products or services, reducing buyer hesitancy and driving more conversions.

4. SEO Benefits

Search engines love video content. When you add videos to your website or YouTube channel, you improve your chances of ranking higher in search engine results pages. Additionally, videos often appear in featured snippets and can help increase your click-through rates, further enhancing your online visibility and credibility.

5. Mobile-Friendly

With the increasing use of smartphones, it’s crucial for digital advertising to be mobile-friendly. Videos are the perfect format for mobile consumption, as they automatically adjust to different screen sizes. Whether your audience is watching on a small smartphone or a large tablet, your video content will always look its best.

6. Social Proof and Trust

Customer testimonials and reviews are powerful tools for building trust and credibility. Video testimonials are even more effective because they showcase real people and their authentic experiences with your products or services. This social proof helps potential customers feel more confident in their purchasing decisions, especially when they see others like them benefiting from your offerings.

7. Analytics and Data Insights

One of the advantages of digital advertising is the ability to track and measure performance. Video marketing is no exception. You can gather valuable data on how your audience interacts with your videos, including view counts, watch time, click-through rates, and more. This data allows you to refine your video marketing strategy over time for better results.

8. Adaptability

Video marketing is versatile and adaptable to various platforms and marketing goals. Whether you want to create short, attention-grabbing ads for social media, long-form content for your website, or educational videos for email campaigns, video marketing can be customized to suit your needs and target audience.

In conclusion, video marketing is not just a trend; it’s the future of digital advertising. It offers a unique combination of visual impact, engagement, and storytelling capabilities that can help businesses like The Artist Evolution connect with their audience on a deeper level. By incorporating video marketing into your digital advertising strategy, you can expect increased engagement, better conversion rates, improved SEO, and the opportunity to build trust with your customers. Don’t miss out on the immense potential of video marketing in the ever-evolving digital landscape. Embrace it now, and watch your brand thrive in the future.

Celebrating 16 Years of Creativity and Success with The Artist Evolution!

Celebrating 16 Years of Creativity and Success with The Artist Evolution! 

Sixteen years ago, a creative journey began with a vision to transform businesses through unique marketing strategies. This year, we proudly celebrate The Artist Evolution’s 16th anniversary—a remarkable milestone in our quest to evolve the way businesses connect with their audiences. We’re excited to announce a special offer: Sign up for our marketing support retainer and receive a free, professionally designed website! Join us in commemorating this journey of growth, innovation, and transformation.  

Over the years, we’ve honed our skills, expanded our services, and partnered with clients to tell compelling stories that resonate with their target audiences. Our journey has been marked by countless success stories, where we’ve helped clients thrive in the dynamic world of marketing. From launching impactful branding campaigns to executing data-driven digital strategies, we’ve embraced the evolving marketing world while staying true to our core values.  

To express our gratitude to clients who have been an important part of our journey, and to welcome new clients, we’re thrilled to introduce a limited-time offer. When you sign up for our marketing support retainer, you’ll receive a professionally crafted website absolutely free. Our expert team will collaborate with you to design a website that reflects your brand identity, engages your audience, and drives results. It’s our way of saying “thank you” for 16 incredible years of support.  

As we celebrate 16 years of creativity, growth, and transformation, we invite you to be a part of our journey. Whether you’re an existing or new client, this anniversary is about coming together to celebrate the power of effective marketing. Join us in commemorating the past and embracing the future of marketing! Reach out to us if you have any questions about your marketing practices. 

Navigating SEO in 2023: Google's Latest Algorithms and Best Practices

Navigating SEO in 2023: Google’s Latest Algorithms and Best Practices

In the fast-paced digital landscape of 2023, search engine optimization (SEO) has never been more critical for businesses seeking to boost their online presence and drive organic traffic. However, staying up-to-date with Google’s ever-changing algorithms can be a challenging task. In this blog, we will explore the latest updates in Google’s algorithms and provide actionable SEO strategies to help your business improve search rankings and thrive in the competitive online marketplace.

Google’s Algorithm Updates in 2023

Google, being the dominant search engine, continually refines its algorithms to enhance user experience and deliver more relevant search results. In 2023, we witnessed some noteworthy algorithm updates, emphasizing the following aspects:

  1. User Intent: Google has become increasingly adept at understanding user intent. The search engine now prioritizes content that aligns with users’ search queries, focusing on the quality and relevance of the content. 
  2. E-A-T (Expertise, Authoritativeness, Trustworthiness): E-A-T remains a crucial factor in Google’s algorithms. Websites with high-quality, authoritative, and trustworthy content are more likely to rank well in search results. 
  3. Mobile-First Indexing: As mobile usage continues to soar, Google’s mobile-first indexing ensures that websites optimized for mobile devices receive preference in rankings. A mobile-friendly website is no longer an option but a necessity. 
  4. Page Experience: Google’s Page Experience update evaluates factors like loading speed, mobile-friendliness, and interactivity. Websites with better page experience are rewarded with higher rankings.

Best SEO Practices for 2023

Now that we’ve discussed the latest algorithm updates, let’s delve into actionable SEO strategies to improve your website’s search rankings and drive organic traffic:

  1. Optimize for User Intent: Understand your target audience’s search intent and create valuable, relevant content that addresses their queries. Conduct thorough keyword research to identify high-traffic, relevant keywords aligned with user intent. 
  2. Enhance E-A-T: Establish your website as an authoritative source in your niche by providing well-researched, accurate, and reliable content. Showcase author expertise and credentials where possible to boost trustworthiness. 
  3. Mobile-Friendly Design: With mobile-first indexing in place, ensure your website is responsive and offers a seamless user experience on all devices. Optimize images, reduce page load times, and use responsive design elements. 
  4. Focus on Page Experience: Prioritize user experience by eliminating intrusive interstitials, optimizing page load times, and making navigation intuitive. Use tools like Google’s Core Web Vitals to assess and improve your site’s performance. 
  5. Leverage Video Content: In 2023, video continues to gain traction as a powerful content medium. Create engaging video content to enrich your website, boost user engagement, and increase the time visitors spend on your pages. 
  6. Voice Search Optimization: As voice search becomes increasingly prevalent, optimize your content for natural language queries. Use long-tail keywords and answer common questions concisely in your content. 
  7. Leverage Local SEO: For businesses with physical locations, local SEO is essential for attracting nearby customers. Optimize Google My Business listings, local citations, and encourage customer reviews.

Navigating SEO in 2023 requires a comprehensive understanding of Google’s latest algorithms and a commitment to providing high-quality user experiences. By optimizing your website for user intent, enhancing E-A-T, prioritizing mobile-friendliness, and staying up-to-date with the latest trends, you can improve your search rankings and drive organic traffic. Embrace these actionable SEO strategies, and your business will be well-equipped to thrive in the competitive online landscape of 2023. Remember, SEO is an ongoing process, so stay vigilant and adapt to future changes to maintain your competitive edge. 

Questions about your website’s SEO? Contact our team: https://theartistevolution.com/contact/

Unleashing the Power of AI: Fueling Growth in Digital Marketing

Unleashing the Power of AI: Fueling Growth in Digital Marketing

In the realm of digital marketing, technological advancements are reshaping the landscape, and one technology, in particular, has been making waves: Artificial Intelligence (AI). AI’s growth has revolutionized how businesses connect with their target audiences, enhance customer experiences, and achieve exceptional results. In this blog post, we will explore how AI is propelling the growth of digital marketing agencies and transforming the industry.

  1. Personalized Customer Experiences 

AI has become a game-changer in delivering personalized customer experiences. By analyzing vast amounts of data, AI-powered algorithms can determine individual preferences and behaviors, enabling digital marketers to tailor their strategies accordingly. Whether it’s recommending products, crafting personalized email campaigns, or serving relevant ads, AI algorithms excel at delivering targeted content to the right audience at the right time. This level of personalization not only enhances customer satisfaction but also significantly boosts conversion rates, fostering long-term customer loyalty.

  1. Enhanced Data Analytics 

In the digital marketing world, data is king. AI has the ability to process and analyze massive data sets swiftly, unlocking valuable insights that can drive informed decision-making. By leveraging AI-powered analytics tools, digital marketing agencies can gain a deeper understanding of consumer behavior, market trends, and campaign performance. This wealth of data enables marketers to optimize their strategies, identify new opportunities, and allocate resources more effectively, resulting in higher ROI and improved overall business growth.

  1. Automation and Efficiency 

AI technology is empowering digital marketers to streamline repetitive tasks and optimize operational efficiency. Automated processes such as chatbots, email marketing automation, and social media scheduling allow marketers to focus on high-value activities like strategy development and creative campaigns. By automating routine tasks, digital marketing agencies can save time, reduce costs, and allocate resources toward activities that require human expertise and creativity. This automation not only improves productivity but also ensures consistent delivery of marketing messages across multiple channels.

  1. Predictive Analytics and Campaign Optimization 

AI’s predictive capabilities are a game-changer for campaign optimization. By leveraging historical data and machine learning algorithms, marketers can predict consumer behavior, anticipate trends, and fine-tune their campaigns for maximum impact. AI-powered tools can continuously analyze campaign performance, identify patterns, and provide real-time recommendations for optimization. This iterative process enables marketers to make data-driven decisions, optimize their strategies on the fly, and achieve better campaign outcomes. The ability to adapt quickly and respond to changing market dynamics gives digital marketing agencies a competitive edge.

The growth of AI is reshaping the digital marketing landscape, empowering agencies to deliver personalized experiences, leverage data analytics, automate processes, and optimize campaigns. By embracing AI, digital marketing agencies can unlock new levels of growth, maximize ROI, and stay ahead in an ever-evolving industry.

In summary, AI is not just a buzzword but a transformative force that is revolutionizing the way digital marketing operates. Its ability to deliver personalized experiences, enhance data analytics, automate processes, and optimize campaigns empowers digital marketing agencies to achieve remarkable growth and drive outstanding results. Embracing AI is no longer an option but a necessity for those looking to thrive in the competitive digital marketing landscape.

If you have any further questions or if there’s anything specific you’d like to learn more about, please don’t hesitate to reach out to us here at The Artist Evolution. We’re here to help you navigate the complexities of AI and digital marketing, and provide you with tailored solutions to achieve your goals.

Top 5 Essential Digital Marketing Tips For New Businesses

Top 5 Essential Digital Marketing Tips For New Businesses

Do you want to ensure your new business stands out among competitors? Are you wondering how to spread the word and let people know about your new product or service? In the digital era, digital marketing is a powerful tool to grow your business.

Here are the top 5 essential digital marketing tips for new businesses to help you reach your goals:

1. Create a Unique Brand Identity

Your brand is an important part of your business. Create a unique identity by developing an eye-catching logo and slogan, as well as memorable content. Utilize social media and other digital platforms to showcase your business, post relevant content, and make your presence known.

2. Establish an SEO Strategy

Optimizing your website for search engine results is essential to success. Conduct keyword research, use relevant keywords and backlinks, and set up a strategy that will enable your website to rank higher in search results.

3. Develop Compelling Content

Quality content can boost your digital presence. Keep your content informative and engaging. Provide information, create conversations, and build relationships with your target audience.

4. Leverage the Power of Social Media

Social media is a powerful platform to engage with your target audience and reach potential customers. Share content that appeals to your target audience and builds relationships. Additionally, use sponsored content, advertising campaigns, and influencer marketing to grow your presence.

5. Utilize Data

Monitor your success and adjust your strategy according to the data. Measure and analyze the performance of your website, SEO efforts, and content. Identify patterns, discover potential issues, and learn what your target audience is interested in.

If you take advantage of these tips, you’ll have a better chance of standing out and reaching your goals. The digital landscape is always changing and expanding. Monitor new trends, technologies, and platforms, and update your digital strategy to stay competitive and grow your business. Here at The Artist Evolution, we help brands achieve these goals. If you’re ready to take your business to the next level, reach out to us here!

Preparing for Google Universal Analytics Last Goodbye

Preparing for Google Universal Analytics Last Goodbye

With all of the exciting changes that digital marketers have seen over the past few years, we now find ourselves facing yet another digital shakeup – Google Analytics is saying goodbye to its much-loved Universal Analytics system and beginning the switch over to the latest offering, Google Analytics 4. In this post, we at The Artist Evolution will take you through why this is happening and the changes you should expect to see with this transition. 

Universal Analytics has long been the analytics solution of choice for many companies, largely due to its convenience, speed, and range of insights it can provide. However, Google felt that this system needed some updating and the transition to GA4 represents a chance for an enhanced data collection and analytics experience. 

This transition provides numerous opportunities for businesses to obtain even better insights into their online activity and make sure they’re on the right track when it comes to data. The new system collects data more holistically and more quickly than the older system and brings more effective AI capabilities to help process the data faster and more accurately. 

The increased data accessibility and precision make GA4 a great choice for businesses that want to create customized data views. And with features such as integrated data access and reporting in the form of apps and websites, data collection and analysis can become simpler and more seamless than ever. 

Furthermore, it is now easier to share data with external stakeholders with Google’s automated reporting feature and in-depth audience understanding can be obtained through automated data discovery and clustering. 

However, transitioning to GA4 is not without its challenges. For starters, companies that have been using Universal Analytics may experience difficulties in transferring the data over to GA4 due to compatibility issues. 

Plus, companies will need to review and adapt their existing data collection plans, tag settings, custom coding, and so forth, in order to use GA4 as they originally did Universal. 

Nonetheless, there is a bright future ahead with the switch to Google Analytics 4. We at The Artist Evolution are excited to be making the transition and are confident it will provide better data analysis and insights to improve how our clients do business. If you have any questions, do not hesitate to reach out and our team of professionals would be happy to help you make the transition as seamless as possible.

Using Email Marketing To Become ‘Top Of Mind’ To Consumers

Using Email Marketing To Become ‘Top Of Mind’ To Consumers

Email marketing can be an extremely effective way to ensure you remain top of mind with consumers and build your brand recognition. As technology continues to evolve and people are inundated with emails daily, there is no doubt that utilizing an effective email marketing strategy is an essential component to remain relevant and successful.

Email marketing is all about making sure your message stands out in someone’s inbox and encourages them to act. It can be incredibly useful for establishing relationships with your consumers and building an ongoing relationship that leads to sales. When done properly, email marketing has been proven to be a highly effective way to communicate with your customers.

First, when building an email marketing strategy, it’s important to define a goal for the campaign and how it will contribute to your overall goals. Once the goal has been set, you should develop an email list of potential and current customers who are interested in the topic and relevant products and services. Creating email list segments can be extremely effective and ensure you send relevant emails to the right people.

Secondly, when crafting emails, it’s essential to use visuals to ensure your messages stand out. Consumers respond positively to creative and visually stimulating content, so ensure to incorporate images and videos that draw attention. It would help if you also used personalization tactics such as using a recipient’s first name or the date in the email subject line. It’s also important to have an easily identifiable brand voice in the email that stands out.

Third, consider segmenting emails to better target audiences. Segmenting emails allows you to provide specific information that relates to their interest and ensures that you are sending content that will appeal to them. Additionally, create emails with CTAs (Call-To-Action) to drive sales or draw more attention to products and services. Finally, ensure your emails have an optimized mobile experience and utilize email automation that takes into account specific consumer triggers such as cart abandonment.

Overall, using an email marketing strategy is an essential part of becoming top of mind with your consumers. If done properly, emails can effectively increase brand recognition, build relationships with consumers, and help convert potential customers into paying customers. Ensure to utilize effective tactics such as segmentation and personalization, utilize visuals and CTAs, and optimize for mobile. By taking the time to build a solid email marketing strategy, you will be able to become top of mind with consumers and create an ongoing, positive relationship that will help you achieve success.

If you’re ready to take your email marketing to the next level, contact us here!

Why Acknowledging Customer Feedback and Reviews Matters for Your Digital Marketing Plan

Why Acknowledging Customer Feedback and Reviews Matters for Your Digital Marketing Plan

Closing the Customer Feedback Loop

Digital avenues of access between businesses and their customers are plentiful these days, and no matter what your business sells, customer feedback and reviews matter now more than ever. 

Making the most of these interactions is an essential part of any savvy digital marketing strategy, as two-thirds of online consumers say they reference reviews when deciding whether or not to complete a purchase. That’s quite the spotlight at an incredibly important crossroads, so brands need to take steps to ensure their customer reviews and feedback shine.

Responding to outreaches creates a closed-loop customer feedback system. This varies from an open-loop system, which merely gathers data, by directly responding to customers who reach out. Closing the loop doesn’t just mean happier customers, it often means the difference between a one-time buyer and a long-term, loyal supporter.

Improve Customer Retention Rate

Whether on product reviews, social media comments, or email responses, there is no faster way to retain customers than by providing an exemplary interaction experience.

Responding to inquiries, comments, and even critiques in an honest manner builds trust between brands and customers. These impressions add up and affect a business’s bottom line, as even a 5% increase in customer retention can lead to a 29% increase in revenue.

Acknowledging feedback and reviews within twenty-four hours has been additionally linked to increased trust—and ultimately meaningful actions. Instant automated responses are a great tool to let customers know their outreach has been received, but ideally, they should be followed up by a representative shortly thereafter to fully close the loop and help guarantee retention.

Find Your Ace

If your business offers several similar products or services, it won’t take long for customer feedback and reviews to let you know which ones are a cut above the rest.

Identifying your ace—or most popular product—is an insight that digital marketing teams should keep a close eye on and be ready to act upon. This information can be documented and shared throughout the internal team so the product receives the proper resources production and marketing-wise to keep the momentum rolling. 

When you hit gold with a product, you’ll know it not just by sales, but by glowing reviews left by customers. Surveys sent a few days or week after a purchase is made are a great tool to gather this data, and help give a business direction with where their digital marketing strategy should focus.

Businesses can even go a step further and reach out to positive reviews leaving customers to see precisely what they enjoyed and then replicate the effect in other products or services.

Quick Tips 

Customers appreciate businesses that take the time to acknowledge their feedback and reviews, as it shows the business is willing to listen—and act—to better serve their needs. 

The trust created and insights gained makes an active, customer-friendly response system to feedback an easy cornerstone around which brands can build their digital marketing strategy. 

Digital marketing strategy is what we do at The Artist Evolution. For more tips and tricks of the trade, check out our blog here for additional advice.

The Benefits of a Brand Explanation Video-4

The Benefits of a Brand Explanation Video

In today’s busy world, attention is its own form of currency, and sometimes a single medium just doesn’t catch the attention of drifting digital eyes. The average online attention span is just eight seconds, an incredibly short amount of time for a brand to make an effective impression. One solution that’s taken the business world by storm is brand explanation videos, as they are a varied, digestible form of content that effectively hooks an audience’s attention quickly and keeps it there with quality information. A well-made brand video can educate an audience, tell a unique story, and so much more—all in an aesthetically pleasing manner that retains the audience’s attention.

To fully understand the value of a brand explanation video, it’s helpful to start with the basics of why quality content matters in the first place.

Quality Content Creates a Real Connection

The best way to stand out from the herd online is not to imitate your competitors, but to find your unique angle and lean into authenticity. Audiences are inundated with information and the average American sees anywhere between 4,000-10,000 ads per day.

With so much exposure, most fail to make any kind of lasting impression, let alone a positive one. The mental associations brand explanation videos create stay in their audience’s minds long after the one to three-minute runtime and affect their overall perception of a brand’s value.

Quality content creates connections between business and their audience like nothing else, and brand explanation videos are a format that’s proven to make an impact.

Define Yourself And Shine

  • What is your brand’s story?

The modern consumer isn’t content with just knowing about the product they are purchasing, they want to know where it came from, who made it, and why it matters. This isn’t just empty curiosity either, as studies show consumers are 55%more likely to make a purchase and support brands with a story that they love.

In a brand explanation video, businesses can briefly cover their background story and convey company values to paint an honest portrayal of themselves to their audience.

  • What value does your business bring to customers?

Whether it’s a product or service, customers trade their valuable time and money to find something that fixes an issue or enhances their life.

Explaining exactly what your business does—and why this matters—is essential to establish early once you have their attention. By the end of a brand explanation video, customers will shift from being educated about a brand’s value to being primed for a specific action.

While 96% watch brand explanation videos simply to learn more, an equally impressive 88% cite they have been persuaded to make a purchase based on their effect.

  • How are you different from competitors?

Those who choose to create brand explanation videos take an active role in laying out the current status of their industry, which establishes them as an authority compared to those who do not.

Acknowledging the current industry pain points displays that a brand has practical experience with common struggles. Outlining effective solutions goes a step further in showing how your brand functions, and the core value they bring to the table.

Standing out from competitors doesn’t mean dragging others down, but letting your brand’s unique value shine bright and clear.

Ask Yourself Some Serious SEO Questions

Search Engine Optimization (SEO for short) has never been more important, but most businesses have only a basic awareness of what it is. There are over 8.5 billion searches on Google, and the results are organized based on several factors.

In essence, if you want to rank high when people search for terms relevant to your business, then you need unique, creative content that contains and supports the relevant keywords.

  • Have you identified brand keywords?

Brand videos with targeted meta keywords make for a powerful tool for any brand’s SEO  strategy. By owning the right keywords, a business’ search engine rankings and organic traffic increase, which leads to attention and subsequent sales.

When coupled with meta descriptions that target a brand’s top priority keywords, brand explanation videos can help a business’ SEO ranking soar and garner attention from interested individuals near and far.

  • What’s your brand SEO strategy?

If you don’t have a long-term SEO strategy in place yet, then one of the best places to start is with a brand explainer video.

One of the beautiful things about a brand explainer video is the flexibility of its use once made. Each page that uses the brand explanation video further increases SEO rankings while also furthering your public outreach.

The King of Digital Content – Brand Video👑

Over the past five years, video viewership has skyrocketed 249% and this trend shows no signs of slowing down. So how did video content get such an impressive crown?  It’s simple. The two most immediate reasons for video content success are audience recall and SEO impact.

Illustrating a brand’s services and products visually gives content additional dimensions beyond just photos or words. Video impressions simply have more mental staying power.

Audiences who are actively seeking out a product or service, but don’t know what brand is best, often determine their choice via who ranks highly on search engines. Even a quality brand won’t get the opportunity to convert customers if its page is buried beneath competitors on key common search terms. When taken together, these effects build an effective bridge between businesses and consumers.

Quick Tips 

It’s a busy world out there and capturing—and keeping—an audience’s attention is the name of the game. Here are some quick and easy tips to help get you there with your very own brand explanation video:

  • Be authentic and consistent with your messaging.
    • Before customers get to know your brand, you need a clear, refined vision of it to present.
  • Once you have the stage, make your time count!
    • Explain early who you are, what you do, and why your services work!
  • Set yourself up for long-term success with SEO optimization
    • Set time aside to determine your brand’s top-targeted keywords and phrases

Businesses that utilize video content have increased from 60% to 81% over the past five years, and this rate is only expected to climb in time for good reason. Don’t get left in the digital dust when it comes to video content.

Interested in crafting an effective brand explanation video but not sure where to begin? Then contact us today, and our team will walk you through all the steps.

Digital marketing strategy is what we do at The Artist Evolution. For more tips and tricks of the trade, check out our blog here for additional advice.

The Pros and Cons of Social Media Marketing

One of the most common complaints business owners make about social media marketing is that putting your business on the social media platform is that the platform is so…well…public. When you run a great marketing plan, you can go viral and gain followers as well as customers. If you mess up…everyone, including your competitors, will know about it. So, if you are a business owner or manager, how can you delve into social media without going viral for all the wrong reasons?

What Is Social Media?

Social media are apps that people use to share content and communicate with each other. Social media has been around since the early 2000s, and businesses are increasingly using it to market to their customers. Businesses use social media platforms as marketing tools because over 80% of people who are on social media have clicked on a link and gone online to shop. It is profitable for businesses to be on social media. 

However, if you are planning on using social media platforms, you need to know some of the advantages and some of the disadvantages of social media. 


  1. Social media allows businesses to spread awareness about their company, their merchandise, or their brand. It is estimated that 7 in 10 Americans use social media daily. 
  • Social media allows businesses more exposure to potential customers all over the world. In the past, small businesses stayed small because only a small number of people viewed the business each day. Through social media, the reach of your company expands. 
  • Social media allows you to constantly post on business-specific topics, such as new products or services, promotions or giveaways, product demonstrations, and product reviews. 
  • Social media allows businesses to interact with their customers all the time, no matter where they are located. It provides one on one interactions that print media just can’t give. 
  • Social media is relatively free, making it a great way for small businesses to get their information, goods, and services out. 

Sounds Amazing! But, There Are Some Cons as Well

Here are some disadvantages of using social media. 

  1. Businesses on social media run the risk of negative exposure, which can be costly in terms of reputation and sales. 
  • As your business grows, you will have to spend time and money on your social media feeds, especially if you use more than one. 
  • Maintaining a public persona is difficult to achieve because there is far more negativity on social media than there is positivity. Internet trolls are everywhere, and social media means you are taking a significant risk. 

Tips for Navigating Social Media

If you want to advertise your small business on social media, here are some tips you may want to think about. 

  • If jumping into tons of social media platforms gives you hives, think about starting with one. Choose a social media platform that best suits your business. Here is a small sample of which social media platforms might be right for you. 

TikTok and Instagram–aimed at younger audiences

  • Pinterest–food, design, or craft and hobby
    • Facebook–established brands or audiences 30-35 years old and older
    • Twitter–established brands, design, web, engineers, scientists, and print/politics. 
    • LinkedIn–business, sales, marketing, and networking companies
  •   Be as authentic as possible on your social media platforms.  
  • Give your audience a voice in what you put on social media. Maybe your audience loves new product demonstration videos. 

Some Famous Social Media Foibles 

  • In 2019, Chase Bank wrote a poem and posted it on Twitter to encourage their customers to save money. However, the public found the poem was teasing too much about its customers spending habits. After Elizabeth Warren retweeted a new poking fun at the original poem, the post went viral–which meant lots of bad publicity for Chase. 
  • For April Fool’s Day in 2018, IHOP, or the International House of Pancakes, tweeted that it was changing its name to the International House of Burgers, or IHOb. Because it was April Fool’s Day, customers were confused and thought IHOP was joking. Other people used the “rebranding” to poke fun at the company. Definitely not IHOP’s best day. 
  • In 2021, Burger King wanted to advertise that it had begun a campaign to fund scholarships for more women to attend culinary school. Their tweet “Women Belong in The Kitchen” happened to fall on International Women’s Day, meaning the tweet went viral, and the restaurant was buried in negativity. 
  • American Airlines wanted to send out Instagram, Facebook, and Twitter posts in 2020 in support of Pride Month. However, LGBTQ+ organizations quickly called the company out because the company donated to businesses that supported anti-LGQTQ+ agendas. 

Remember, you can tackle your social media marketing plans one social media platform at a time. Once you become proficient with one platform, you can move on to another one. Remember, if you begin small, you have time to expand. Your expertise can grow as your business grows.

For more information on social media marketing contact us here.